How To Make Best Seo Tool & Find Free Keywords

Best SEO Tools for 2016 - Search Engine People (blog)

 

When it comes to doing search engine optimization (SEO) for your website, there are many factors to consider. In order for SEO to be successful, you definitely need a solid strategy and game plan. However, you also need a way to track all the work and progress so that you know what works and what does not. That’s what this article will cover.

The SEO industry has evolved over the past decade from a fairly simple to a very complicated process that can often be dangerous for your website. Bad SEO can leave permanent scars on your website that will prevent it from being properly ranked for a long time (and sometimes permanently).

The following SEO tools in this article will go over several of the most important categories including keyword research, keyword rank tracking, backlink monitoring and research, and bad backlink removal.

Keyword Research

The first part of any SEO process will be keyword research. That’s where you decide which keywords are relevant to your website that are worth ranking for.

Google Keyword Planner

Google Keyword Planner is Google’s own keyword research tool.

Although it was developed to be used by Adwords advertisers, anyone with a Google account can use it. It provides heaps of useful data about most of the keywords in Adwords. Some of the key metrics include search volume, average CPC in Adwords, and related keywords or groups of keywords.

Spyfu

Spyfu is everything Google Keyword Planner is not. It provides all data that Google Keyword Planner does, but it also goes a step further. It allows you to see additional information such as organic keywords, estimated monthly SEO clicks, in-depth competitive analysis, top organic and paid competitors, and much more.

SEMrush

SEMrush is similar to Spyfu. Both tools provide in-depth data analysis, however, Spyfu tends to be better at paid search insights while SEMrush seems to work better for organic search insights. To really understand which one would work better for your website and business, you should try both tools and decide that way. They both offer free trials.

Keyword Rank Tracking

Tracking your keyword ranks is a topic of great debate within the SEO community. There are two groups of people: one which believes tracking keyword ranks is not of much use and often not very accurate, and another group that believes tracking keyword ranks is crucial to any successful SEO plan.

I happen to fall into the latter group of folks. I firmly believe that without keyword rank tracking, you’ll simply not have enough metrics to decide which keywords are moving in the right direction and which ones are not.

IntelliSerp

IntelliSerp is a keyword rank tracking tool that provides rank updates multiple times per day. What that means is that essentially it will crawl Google’s or Bing’s search engine result pages (SERPs) multiple times per day and check what position your website is ranking on for a specific keyword or term. The tool itself is simple and intuitive to use and best of all, it is fairly inexpensive.

SerpFox

SerpFox is very similar to IntelliSerp except its UI is slightly outdated. It too seems to check keyword ranks multiple times a day, however, I’ve found IntelliSerp to be slightly better and more accurate. SerpFox also lacks an on-demand feature which allows you to check ranks whenever you feel like it without waiting for the system to automatically check.

Google Search Console

If you simply don’t want to pay for a keyword rank tracking tool, then you also have the option of using Google Search Console which provides free ranking insights. Although Google Search Console might be the most accurate of all keyword rank tracking tools, it is also a bit mysterious as it provides “average” rankings only. The data is also not updated multiple times per day as paid tools tend to be. You also do not have the option of tracking custom keywords, but rather only the ones that are currently bringing traffic to your website. So in other words, it is pretty useless for keywords you plan on ranking in the future.

Backlink Monitoring And Research The most exhaustive and

time-consuming part of a successful SEO process is backlink monitoring and research. This is where you or your SEO manager looks through all of your website’s backlinks and monitors it over time to discover which backlinks were recently created. It also involves researching your competitor’s backlinks thoroughly to see what works for them and whether you can implement a similar strategy.

Ahrefs

Ahrefs has gained popularity rather quickly due to their giant index of URLs, which is also true for its two main competitors, Moz and Majestic. One great thing about Ahrefs is the user interface seems to be really smooth and easy to use. When you talk about backlink monitoring and research, you’re talking about a lot of data which can be hard to organize properly. Ahrefs seem to have done a great job there.

Moz

Moz is another tool that allows backlink monitoring. It is also quite possibly the most popular SEO tool ever. And notice I said SEO tool? That’s because Moz has many sub-tools within its product that allow you to literally do everything within your SEO campaign. They sort of do everything great, but nothing perfect. If you just need one tool to manage your entire SEO campaign, then Moz is the way to go. If you need better accuracy and control , then you will probably want to go with multiple individual tools.

Majestic

Majestic is more like Ahrefs than Moz. It is primarily a backlink research tool. It also has a giant index of URLs, however, the user interface is pretty outdated and bland. But the great thing about Majestic is that it tends to be cheaper than both Ahrefs and Moz.

Bad Backlink Removal

And finally we have the most misunderstood and mysterious part of an SEO process and that is the bad backlink removal. If you’ve only built quality and white hat backlinks in the past, then perhaps you will never need to remove or disavow backlinks. But for many older websites, this should probably be a part of your permanent process.

If you’ve been penalized by Google, then you most definitely will need to remove bad backlinks if you plan on getting your website penalty removed in the future.

Rmoov

Rmoov is a tool that allows you to upload a list of bad URLs and manage everything about removing your backlink from within those URLs. That includes automatically pulling in contact information for those URLs, generating email templates and emailing those contacts, and so on. It also allows you to automatically generate a disavow report to upload to Google Disavow Links tool.

Linkquidator

Linkquidator is different than Rmoov because they do not manage requests for removals. However, they do help you in discovering which backlinks are bad and which ones are not. That’s something Rmoov does not do. So in a way, you’ll probably need both tools if you want to manage the bad backlink removal process from start to finish.

Remove‘em

Remove’em is kind of like Rmoov and Linkquidator put together. It can tell you which backlinks it thinks are bad and then allows you to automate the contact of their webmasters. The problem is that it simply doesn’t appear to be as accurate as Linkquidator. Remove’em also has a full-service option where they do everything for you, however, that will cost much more than the self-service tools.

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* Adapted lead image:  Public Domain, pixabay.com via getstencil.com

4 Leading SEO Tools Used by the Pros - Business 2 Community

Monday Tips is a short list of the best finds across the internet to start your week off right.

Today I have some SEO tools to help you improve your presence online. Here’s four links with tips and tricks to kick start your Monday.

Growing your website can be a challenge as the way search is measured has changed, but there are useful resources you can use to rank higher and attract new subscribers. Use these top SEO tools for websites used by top professionals, and let me know how these work for you!

1) Increase influencer outreach – Pitchbox

Find out exactly where your influencers are searching and why. Pitchbox includes a content marketing platform along with outreach features and automated messaging. This smart tool will enable you to better reach leaders in your industry who can help you grow your brand.

Recommended for YouWebcast: The Secrets of Deep Networking

2) Research the best content – Feedspot

Get all your most followed websites with one tool. Feedspot is free to use with hundreds of categories and top content producers to choose from. Improve your content research and easily tap into the best RSS feeds available without having to perform hours of search in Google.

3) Track keyword ranking fast – AccuRanker

Gain more insights on your search terms with search engine ranking and keyword data. AccuRanker is an easy to use tool that provides results from both Google and Bing. There is no software to download, and a free trial is available to get you started on improving your content marketing.

4) Broken link website analysis – Xenu’s Link Sleuth

Are you not seeing enough traffic from your website? Here is a great tool to help you solve that problem and fix those broken link errors. Xenu’s Link Sleuth provides a scan of your pages and helps you to ensure that all of your links are working correctly. Improve your ranking and retain visitors and reduce errors with this useful free resource.

Hopefully you will find these SEO tools useful to your marketing strategy. Are there any that you would like to add as well?

Have fun with these Monday Tips and Tools.

Wishing you a FAN-tastic week!

 Author: Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses.  An entrepreneur since 1987, Susan has evolved years of traditional business experience into several cutting edge projects which includes her digital marketing company, Online Promotion... View full profile ›

#AskanSEO: Rapid Fire on Header Tags, SEO Resources & Tools, and more! - Search Engine Journal

Want to ask Jenny an SEO question for her bi-weekly column? Fill out our form or use #AskAnSEO on social media.

We had some more terrific questions this month, so let’s get to them, rapid-fire style!

Will my site have SEO issues if I have two H1 tags of the same title? One will be visible in mobile and the other one is just visible in desktop.

No. Because the H1s will only be visible in one or the other, as long as you’re using a media query command or another similarly supported command to communicate this to the search engine, you won’t have any problems. Even if you had two H1s on a page in desktop, Google will treat the first H1 as the primary and the second one will be treated as regular body text. It’s never something that you’d have significant issues for, even though every major SEO tool will warn you of it.

In terms of on-page SEO structuring- can H3 tags go on top of the page first instead of H1? In the first content of my page is a slider containing titles and excerpts of products. Since it’s a slideshow of products, I’m listing their titles as h3. Then at the next row below the slider is the h1 title of the page. Will my site have issues with Google SEO in the way I structured it?

No. This also won’t cause any issues. Google will know that the H3 appears before the H1 on the page because they fetch the complete code. But the way you describe it, you shouldn’t have any issues. The more pertinent question is – why is the slider appearing before the headline on the page? Is that the best use of space for the users’ experience? I would think you’d want to give them a clear indication of what’s on that page (with an H1) before presenting them with options.

What is the best application/site to track website traffic of competitors?

This is sort of like asking what car is the best, or whether crunchy or creamy peanut butter is better. The answer is there are dozens of tools that provide competitor data at different levels. Some people would say free is better, some would prefer tools where you can earmark certain competitors. Some tools are better for retail and e-commerce, some are better for B2B and lead generation.

SimilarWeb is a good tool. I also like SEMRush, Compete.com, SpyFu, WooRank, and Quantcast. Everyone has their own tastes, and I’m sure our readers will mention more that they love in the comments!

What are the best resources for learning about SEO?

There are too many to name. My favorites are SEOBook, the Moz workshops, and the SEO 101 posts here on Search Engine Journal. The only series I suggest staying away from is Lynda.com, as I’ve watched some of their SEO training, and they seem outdated, with recommendations to use tactics that I would steer you away from.

For in-person training, attend a conference like SEJ Summit, SMX, or Pubcon, and take a masters’ workshop before it starts. I also have to put a plug in for ASPE, a company that I do in-person training with at locations all over the country. The Google Bootcamp class is my favorite, but it covers SEO, PPC, and Analytics. The SEO Bootcamp class might be better for SEO-specifically, but I don’t teach that one.

What are the must-have tools for SEO professionals?

A brain. I’m kidding, but not really, because all tools are just data crunchers. You have to have the right mindset and a clever brain to interpret them. That being said, the tools that I rely on daily are: Screaming Frog, Deep Crawl (for larger sites, longer use), SEMRush (competitive), Majestic (links), and some form of ranking analysis tool (I like Conductor and Searchmetrics).

As long as you have a tool that you like and can rely on in these key areas, you will have what you need.

How can PPC spend impact SEO CTR for generic terms?

Many studies have suggested a top result in both SEO and PPC for the same site can positively impact click through rate. I’ve seen data that has suggested it can have as much as an 8-10% increase, but nothing lately. I don’t put too much stock in these studies because click through behavior varies based on so many things: the ad text/description used, the searcher’s intent, the call to action, even the device type and the screen resolution.

The bottom line for me is that you need to test it. I strongly recommend having a paid presence for branded keywords as well as any non-branded (generic) keywords that you want to always be present for. Because organic results change so frequently and are so dependent on the user, if you want to guarantee you will be seen for a keyword, you need to pay for it.

What is the difference between SERP description when logged-in vs incognito?

Generally, there is no difference based only on this. However, because the description that Google chooses to use isn’t static and varies depending on device type, location, user behavior, etc., you may often see different results when logged in vs. incognito.

My question is about Google penalties. I am new and trying to inform myself as much as I can about white/black hat SEO as to not make any mistakes. I am running a directory website that is new. In exchange of free profile listings for therapists I have only one requirement that is for them to put a back link on their website of our homepage as to gain authority in Google. It is also written on the join us page and now I am wary of this exchange as I do not want Google to penalize the website. Is this considered bad seo in Google’s eyes?

Yes, this is against Google’s guidelines. Please see their answer on “Link Schemes.”

Chances are good that you have already triggered a penalty (manual or filter) as a result of this behavior. You need to communicate with your users that you are discontinuing this practice and making all outbound links nofollow. You need to request that they do the same on their websites.

A good general rule of thumb is to ask yourself if you would feel comfortable telling a Google Search Quality representative what you are doing. If the answer is no or even that you’re not sure, you probably shouldn’t do it.

Thanks as always for your great questions! There were a lot of questions where I offered my opinion this time rather than fact, so please add your thoughts and suggestions in the comments.

Image Credits

Featured Image: Image by Paulo BobitaIn-post Photo: enotmaks/DepositPhotos.com

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